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Website and bookings · 2025

Soomaa Guesthouse

A guesthouse at the edge of a national park needed a website that worked on a poor mobile connection and took bookings without a commission.

Soomaa Guesthouse
Photo: Johan Viirok, CC BY 2.0
94 KBweight of the home page
62%of bookings made directly
4.9average review score since launch

The guesthouse sits at the end of a gravel road, and many visitors read the website on a phone in the car, with one bar of signal. The old site loaded in nineteen seconds on that connection.

We rebuilt it as a handful of static pages with tiny images. The booking form sends an email to the owners and a confirmation to the guest, and a small calendar shows which dates are taken. Payment is by bank transfer after the owners confirm, as they prefer to talk to each guest first.

We spent a day with the owners writing the text. The old site said "unique", "authentic" and "unforgettable" in the first paragraph. The new one says there are four rooms, a sauna, a rowing boat and a bog trail that starts at the gate.

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